Customer testimonials for salons and spas
In a salon, trust is the product. A client who says "I've been coming here for years" is more convincing than any photo. The trick is to ask at the moment they are looking at the mirror.
Ask at the mirror moment
The best time is straight after the service, when the client is pleased with the result. Ask while they are paying, and send the link on WhatsApp before they leave, or the same evening. A message from the stylist who looked after them feels personal.
Respect privacy
Appearance and treatments are personal, and not every client wants their face on a website. Always give a written option, never push for video, and publish only what the client has agreed to. PraiseClip asks for consent with every submission, and nothing goes live until you approve it.
What to ask for
- What they came in for, and how they felt afterwards.
- How the stylist or therapist made them feel.
- Whether they would recommend you, and to whom.
Specific comments about the experience ("they listened to what I wanted") are worth more than "nice salon".
Turn them into bookings
Put your published testimonials where new clients decide: on your booking page, on a link in your Instagram bio, and in the replies when someone asks on WhatsApp "is it good?". Send the link to your public testimonial page instead of explaining.
A simple routine for the front desk
- At checkout, tell the client you would love a short video or a few lines, and that it takes under two minutes.
- Send their link on WhatsApp before they have left the shop, or that evening.
- Check your dashboard at the end of the week and approve the clear, specific ones.
- Feature one or two on your booking page, and link the rest from your Instagram bio.
Mistakes to avoid
- Posting before-and-after photos without permission. A testimonial does not give you the right to use someone's photo. Ask separately.
- Offering a discount for a positive review. Review platforms prohibit rewards for positive reviews. If you thank everyone who responds, whatever they say, say so openly.
- Asking staff to write them. Fake or staff-written testimonials are prohibited by review platforms and can breach consumer-protection rules.
Common questions
Can clients write instead of recording a video?
Yes. Every review page offers record, upload and write, so a client who would rather not be on camera can type a few lines.
Do I need to ask permission before publishing?
Yes. Each submission includes a consent tick and the time it was given, and you choose what to publish.
Try it on your next customer
Send a link, they record a short video or write a few lines, and you approve what goes live. The Free plan needs no card.
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